When Talitha launched their flagship boutique, it wasn’t just another store opening—it was a statement of purpose. As a brand rooted in dignity, empowerment, and restorative impact for women, their grand opening needed to visually reflect that depth while building momentum with their audience. I was brought on as a videographer to capture the energy, emotion, and story behind the event. During the event I produced a suite of cinematic vertical and horizontal footage, usable for social media, email campaigns, and website features. A key part of the project included professionally conducted interviews with the heart of Talitha’s team—the owner, head roaster, HR director, and general manager. These interviews gave a powerful, personal voice to the brand's mission and allowed viewers to connect with the story behind the space. Capturing their passion and purpose on camera brought authenticity to the launch content and created a deeper emotional connection with Talitha’s community.