Watch as we ride Vulcan E-bikes through the unforgiving Mojave Desert. Our tasks were to put together a short Youtube video above 1 minute, 3 Instragram/TikTok Reels under 15 seconds, and outdoor product photos. For this voyage we went completely off the grid with our solar equipped Sprinter Van and two electric bikes. The rugged driving conditions forced us to travel via ebike to our shot locations. We worked sunrise to after dusk, gathering content and enjoying the thrill of the bikes. Our small crew ran a high quality, lightweight gear setup with two Sony DSLR's, an action cam, and a pocket sized DJI Drone.

This was a very successful project for Vulcan Bikes as it helped establish their identity as an overlanding and outdoor adventure brand. Seeing the products in action adds credibility to the brand’s claims about performance, durability, and functionality.

Brands often center their identity around values like sustainability, adventure, environmental stewardship, and wellness. Lifestyle videos allow them to tell stories that reflect these values in an engaging and visually compelling way. Whether the video focuses on a journey through rugged landscapes or a peaceful camping trip, the narrative reinforces the brand’s mission and ethos, deepening customer loyalty.

- - Lifestyle videos serve as a source of inspiration for audiences, encouraging them to take action, whether it's planning their next adventure, trying a new outdoor activity, or purchasing the right gear. Producing content that aligns with the viewers passions and desires are crucial for conversions and loyalty.