Let’s be real—if your business isn’t on social media, it’s kind of like having a storefront with the lights off. As a freelance video creator, I’ve worked with amazing brands that do incredible things, but you’d never know it because their online presence is either inconsistent, outdated, or... just not there. And in 2025, that’s a big missed opportunity. Here’s why having a consistent presence on social media matters—and how you can start showing up with purpose and personality.

1. People Look You Up Before They Buy

Before someone visits your website, walks into your store, or sends that inquiry, they’re checking your social media. It’s where they get a feel for your vibe, your values, and what you offer—fast.

If your last post was from six months ago or your feed doesn’t reflect what you actually do, you might be losing potential customers before they even reach out.

Your social media is your digital first impression. Make it count.

2. It Builds Trust and Connection

People don’t just buy from businesses—they buy from brands they connect with.

When you show up regularly on social media, it builds familiarity. Familiarity builds trust. And trust drives sales.

Post about:

• The behind-the-scenes of your business

• Customer stories or testimonials

• Your day-to-day work

• Educational or helpful content related to your industry

It doesn’t always have to be flashy—just genuine.

3. It Keeps You Top of Mind

Let’s say someone loves what you do, but they’re not ready to buy yet. If you're showing up consistently on their feed, you're staying on their radar. When they are ready, guess who they’ll think of first?

Yep. You.

Social media isn’t just about going viral—it’s about staying visible.

4. It’s Free Real Estate (When You Use It Right)

Social media is one of the few marketing channels where you can build brand awareness, connect with your audience, and showcase what you offer—without spending a dime.

Of course, it takes time and effort (or hiring someone like me 😉), but the payoff is long-term brand equity.

And if you do decide to invest in paid ads later, a strong organic presence makes those ads feel way more trustworthy and effective.

5. It’s Where Your Customers Already Are

Whether you're targeting Gen Z, millennials, or baby boomers—they’re on social media. Probably right now.

The question isn’t “should I be on social?”
It’s “how can I show up in a way that reflects my brand and serves my audience?”

Final Thoughts

You don’t need to post every day. You don’t need to go viral.
But you do need to show up—consistently, authentically, and strategically.

If that sounds overwhelming, I can help. Whether you need video content that tells your story or just want guidance on what to post, that’s what I’m here for.

Let’s get your brand showing up like it should.