As a freelance video creator, I’ve worked with brands across different industries—everything from local coffee shops to tech startups—and the one question that keeps coming up is: “How do I make my social media videos actually connect with people?”

Here are five tried-and-true strategies to make your video content more engaging and get people to actually watch, like, and share what you’re putting out there:

1. Hook Them in the First 3 Seconds

Attention spans on social media are brutal. If you don’t capture someone’s interest in the first few seconds, they’re gone.

What you can do:

• Start with a bold statement or a surprising visual.

• Use motion, quick cuts, or even text-on-screen to stop the scroll.

• Think of it like a movie trailer: lead with the best part.

Pro tip: Avoid long intros with logos or generic greetings—get to the good stuff fast.

2. Use Captions—Always

Most people watch videos without sound, especially on platforms like Instagram and LinkedIn. That means your message could be flying under the radar.

Add captions or on-screen text that highlights the main points of what you're saying. This not only makes your videos more accessible but also easier to follow.

Bonus: Platforms like Instagram Reels and TikTok now offer auto-captioning tools to save you time.

3. Tell a Story (Even If It’s Short)

People don’t just connect with products—they connect with stories. Whether you're showing how your product works or highlighting customer success, frame it in a way that leads your viewer through a beginning, middle, and end.

Examples:

• A before/after transformation.

• A quick customer testimonial.

• A “day in the life” behind the scenes.

Even a 15-second video can tell a powerful story.

4. Show the Human Side of Your Brand

People love people. That’s why videos that feature you or your team tend to perform better than graphics or product shots alone.

Ideas to try:

• Introduce yourself and share your “why.”

• Show the process behind your work.

• Feature your team, your workspace, or a real customer interaction.

The goal? Build trust and relatability. You don’t need to be perfect—just real.

5. Keep It Native to the Platform

Each social media platform has its own vibe. A super-polished corporate-style video might work on LinkedIn but feel out of place on TikTok or Instagram Reels.

Adapt your style depending on where you're posting:

• Use vertical video for stories, reels, and TikToks.

• Keep it casual and fun on Instagram.

• Go informative and concise on LinkedIn.

And when in doubt, study what’s already working on each platform—and add your unique twist.

Final Thoughts

Content is king, it is important that you do it right, as it is how your customers identify you.

And if you ever feel stuck or overwhelmed, that’s what freelancers like me are here for. Whether you need help brainstorming ideas, shooting content, or editing your footage, I’d be happy to collaborate and bring your brand’s story to life.